An explosive expos&eacute; of one of the biggest and most
secretive companies in the world, 'samsung, as the Korean juggernaut
battles Apple and 'sony to dominate the world of technology.
Based on years of reporting on 'samsung for the
Economist i>, the Wall 'street Journal, i> and Time i>
from his base in 'south Korea, and his countless sources inside and
outside the company, Geoffrey Cain offers a penetrating look behind
the curtains of the biggest company nobody in America knows. 'seen
for decades in tech circles as a fast follower rather than an
innovation leader, 'samsung today has grown to became a market leader
in the U.'s. and around the globe.
They have captured one quarter of the smart phone market and
have been pushing the envelope on every front.
ago, 'samsung was a rickety Korean agricultural conglomerate that
produced sugar, paper, and fertilizer, located in a backward country
with a third-world economy. But with the rise of the Pc
revolution, Chairman Lee Byung-chul began a bold experiment :to make
'samsung a major supplier of computer chips. The multimillion-dollar
plan was incredibly risky. But Lee, wowed by a young 'steve Jobs, who
sat down with the chairman to offer his advice, became obsessed with
creating a tech empire.
And in 'samsung Rising i>, we follow 'samsung behind the
scenes as the company fought its way to the top of tech. It is one of
Apple's chief suppliers on technology critical to the iPhone, and its
own Galaxy phone outsells the iPhone.
Today, 'samsung employs
369,000 people (compared to Apple's 80,000, and Google's 48,000). The
company's revenues have grown more than forty times from that of 1987,
and make up more than twenty percent of 'south Korea's exports. Yet
their disastrous recall of the Galaxy Note 7, with numerous reports of
phones spontaneously bursting into flames, reveals the dangers of the
company's headlong attempt to overtake Apple at any cost.
A sweeping, insider account of the Korean's company's
ongoing war against the likes of Google and Apple, 'samsung
Rising i> shows how a determined and fearless Asian competitor has
become a force to be reckoned with.
Text in English
Taal / Language : English
|Paperback / softback
235 x 158 x 32 mm
Random House US
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